Jasha Johnston Crafting Hospitality in Minneapolis

Written by Geofredo White

Access ‘Interview Transcript’ here.

Jasha Johnston’s Unexpected Journey into the Minneapolis Hospitality Scene

In an insightful interview with Talia Morano, Jasha Johnston, co-owner of Bonafide Hospitality, alongside his wife, Carrie McCabe-Johnston, delved into the intriguing story of their journey in the Minneapolis hospitality scene. From humble beginnings to the ownership of Mortimer’s Bar, Nightingale Restaurant, Litt Pinball Bar, and Dusty’s Dagos, their story is one of unexpected turns and steadfast dedication.

Bartending to Restaurateur: Jasha Johnston’s Career Evolution

Jasha’s entry into hospitality wasn’t a planned career move. While studying at Augsburg College, he and Carrie found themselves expecting a child, leading him to take a bartending job at Mortimer’s Bar initially to support his young family. His academic aspirations in history, sociology, and religion took a back seat as he discovered his knack for the industry.

Founding Nightingale: A Blend of Hospitality and Culinary Arts

Over time, Jasha’s role evolved from bartender to full-fledged restaurateur. He reflects, “The longer that it went on, the more I realized that it was my career.” Meanwhile, Carrie initially focused on art history and shifted her passion to fine cuisine, leading her to culinary school, where she excelled.

Nightingale’s Success: The Fruit of Creative Collaboration

Nightingale, their first major venture, opened in 2012. It blended Jasha’s newfound hospitality expertise with Carrie’s culinary skills. Jasha credits much of Nightingale’s success to Carrie’s creativity and commitment to quality.

Expanding the Empire: Acquiring Mortimer’s Bar

Jasha counts the opportunity to purchase Mortimer’s Bar in 2017 as a significant milestone. The process involved securing investors and managing a smooth transition from the previous owners. The acquisition marked a substantial expansion of their portfolio, which now includes several distinct establishments, each with a unique character.

Challenges and Rewards: The Making of Litt Pinball Bar

Jasha candidly discusses the challenges of transitioning Liquor Lyle’s into Litt Pinball Bar, highlighting the extensive remodeling and financial hurdles. Yet, the rewards of these endeavors are evident in the vibrant and diverse venues they’ve created. He notes the importance of respecting the past while introducing innovations like increased food offerings and a music venue at Mortimer’s.

Adapting to a Changing Industry: Post-Pandemic Restaurant Management

Jasha’s insights into the evolution of the Minneapolis restaurant industry, especially post-pandemic, reveal a focus on safety and a more discerning customer base. He emphasizes the importance of adapting to these changes, such as ensuring security and responding to the younger generation’s preferences.

A Personal Connection: Jasha Johnston’s Love for His Venues

Jasha expresses a deep connection with all his establishments, unable to choose a favorite. He shares a personal routine of enjoying specialties from each place, from a Dago at Dusty’s to scallops at Nightingale, showcasing his passion for the unique experiences each venue offers.

Words of Wisdom for Aspiring Restaurateurs

In closing, Jasha offers advice to aspiring restaurateurs. He stresses the importance of experience in the industry. Beyond that, he emphasizes the practical aspects of the business, including dealing with real estate challenges and the relentless work ethic required.

Jasha Johnston: The Unsung Hero of Minneapolis’ Nightlife

In Talia Morano’s insightful interview, Jasha Johnston is revealed as an unsung hero of Minneapolis’ nightlife. Talia’s reflection, “You’re the guy behind my nightlife and all of my friends’ fun times,” highlights Jasha’s significant yet subtle influence on Mill City’s Gen Z. Hand-in-hand with Carrie, he has transformed an unexpected career path into a thriving hospitality empire. Their journey is a testament to resilience and adaptability, crafting diverse, resonant spaces that have become integral to the nightlife of countless individuals in Minneapolis.